Paid Social
Meta • TikTokCreative testing + audience strategy to generate demand and capture intent at scale.
- Creative angles & iteration cadence
- Funnel-based campaign structure
- Quality signals (forms, calls, CRM)
Paid acquisition
Conversion-first creative
Transparent reporting
Turn paid traffic into qualified leads — without guesswork.
NOVA GROWTH helps startups and SMBs scale with performance ads that are built to convert: clear offers, tight targeting, continuous creative testing, and optimization you can actually understand.
Strategy & Offer
Positioning, funnel, and a conversion-ready plan.
Execution
Launch fast with creative testing and tracking.
Optimization
Weekly iteration focused on CPL + lead quality.
Typical outcomes: improved conversion rates and reduced cost per lead within the first 30–90 days. Results vary by offer, market, and budget.
Services built for efficient growth
Three core services designed to drive conversions while protecting lead quality.
Search & Intent
Google • BingHigh-intent acquisition with tight keywords, messaging match, and scalable landing experiences.
- Keyword strategy & negative hygiene
- Ad + landing page message alignment
- Conversion tracking & attribution
Conversion Optimization
CROMake every click count with better offers, better pages, and clearer follow-up flows.
- Landing page conversion improvements
- Lead form optimization & qualification
- Speed, UX, and trust enhancements
Not sure which channel is right?
We’ll recommend the fastest path to qualified leads based on your offer and budget.
Why teams choose NOVA GROWTH
Modern acquisition requires speed, clarity, and discipline. We bring all three.
Performance-first, not platform-first
We optimize for cost per qualified lead and pipeline impact — not vanity metrics.
Fast feedback loops
Weekly testing cadence across creative, audiences, and landing pages.
Clear reporting, no mystery
You’ll know what we tested, what changed, and why it matters.
Qualification built-in
We align on ideal customer signals and bake them into ads + forms.
Examples: budget tiering, intent keywords, role-based messaging.
Tracking you can trust
Clean attribution and event tracking to reduce wasted spend and misreads.
Pixel/CAPI, GTM, CRM handoff signals.
Creative that learns
Structured creative testing to find winning angles fast.
Hooks, proof, objections, offer stacks.
Founder-friendly communication
Direct updates, clear priorities, and honest recommendations.
No fluff, no vanity dashboards.
Our working style
Week 1
Audit + quick wins + tracking
Weeks 2–4
Launch + creative tests + iteration
Ongoing
Scale winners + refine qualification
Social proof from growth-minded teams
A few examples of how our approach shows up in the real world.
AM
Founder, B2B SaaS
“Within 3 weeks we had a repeatable creative testing process and our lead quality improved noticeably. Reporting was clear and actionable.”
Results vary; individual outcomes depend on offer, market, and budget.
JL
Marketing Manager, Ecommerce
“They focused on the funnel, not just ads. The landing page tweaks plus better targeting helped reduce wasted spend and lift conversion.”
Results vary; individual outcomes depend on offer, market, and budget.
SR
Owner, Local Services
“The qualification improvements alone saved our sales team hours. We finally felt like we were paying for the right clicks.”
Results vary; individual outcomes depend on offer, market, and budget.
Get your free growth plan
Tell us a bit about your business. We’ll respond with a plan focused on your fastest path to qualified leads.
What happens next
- We review your offer, funnel, and intent.
- We send a growth plan (audit + channel recommendations).
- If there’s a fit, we’ll propose next steps for execution.
We won’t spam you. One plan, one follow-up, then you decide.
Response in 1 business day
No obligation